The trend of online stores moving offline is catching up, as more and more online retailers are opening up brick and mortar stores. Is the craze for shopping online declining? Globally, online shopping has becoming a fad and caught on. Yet in India, online shopping has not reached its full potential with customers still wary of doing all their purchases online.
While definitely, online shopping will see a rapid rise, sites are opening up physical stores to get in all non tech-savvy customers and also to help customers who wish to physically see and feel the products before buying.
Here are some stores which have opened offline in the last few years for the benefit of their customers.
Firstcry
Firstcry was the first online store to open multiple shops across cities. There are at present 150 stores across India in all big and medium cities which are offline. FirstCry believes the customer purchase behaviour pattern is dynamic and both online and offline stores have great potential.
All products available on the online stores are stocked up here and to locate a store, just go to their site and look under the ‘Stores’ menu. Discounts available on the online site are available here too.
Lenskart
Lenskart has changed the way Indians shop for eyewear in India. Now for the convenience of customers who wish to try their eyewear before purchase, they have opened their offline stores too. According to lenskart.com, the industry is now fast realising that in addition to having presence online, they need multiple touch-points to reach their consumers – from app, mobile websites to physical stores.
Apart from all major cities, Lenskart has stores even in tier-II and tier-III cities like Tinsukia, Sangli etc. Check out if you have a store near you by logging onto www.lenskart.com and look under stores.
Zivame
Zivame, the number 1 online lingerie store for women, opened its Fit Lounge to help women discover their right size and also provide expert advice when it comes to the style and type of lingerie options available in the market. Offering a different experience compared to other retail outlets, this store is located at plush Indira Nagar in Bangalore. The company promises to open more such stores across India soon.
Want to still purchase online from Zivame? Check out for some amazing discount coupons here.
Babyoye
Having acquired online kids retailer stores Babyoye, Mahindra renamed its offline ‘Mom and me’ stores, as Babyoye. It feels the name resonates better with young parents and also help in integrating the online and offline shopping experiences.
You can locate their stores spread out across 50+ cities in India from the ‘Store Locator’ on their site.
Pepperfry
Pepperfry has opened the first-of-its-kind studio at Mumbai displaying a curated range of furniture from the online portfolio of Pepperfry. Here, design consultants help you browse through their products offering design expertise for your homes.
Right now, these stores are available in Gurgaon, Bangalore, Kolkata and Pune besides Mumbai and they plan to open in other cities soon. Check out the address of these studios on their website. www.pepperfry.com.