For any customer, brands are extremely important! Is a brand just a logo or a graphic element?
No! A brand is the way a customer perceives you. It promotes recognition and sets a company apart from its competitor. Most of us have brands we swear by, be it clothing, toys, gadgets etc. What makes us loyal to a brand?
How to Build Brand Loyalty
- Assurance of high quality
- Excellent customer service
- Value for money
- Status symbol
- Convenience
- Social Responsibility
And that, my friends, is the reason why these brands stand out! We bring you the top ten brands of 2016 from around the world. I’m sure most of us would agree with the ranking given the quality of products that we get from them.
Top Ten Brands of 2016
1.Disney
Sector: Media
There’s no doubting the Disney brand! With 43 parks worldwide,$3 billion consumer products and the much-loved Disney Channel, there’s no doubt that Disney is going all out to make your experience totally worthwhile with their brand. Here’ what we thought brings brand loyalty to Disney
- The entertaining experience which a family undergoes at Disney’s parks is priceless. You buy memories of childhood, you buy entertainment, you buy quality service – all this makes Disney stay in your hearts.
- The recent box office breaking Star Wars movie and the merchandise it sold are proof of how good the movies of Disney are and how they know their USP.
2. Lego
Sector: Toys
How do you build a powerful brand? With multi-colored plastic blocks! Lego has been extremely popular with children and adults alike and has entertained children like no other brand!
- What makes the Lego brand so loved? It’s the fact that you can build something never-ending – an output of your creative expression. It engages kids and adults alike.
- Tie-ups with popular films like Star wars, Harry Potter etc. have made Lego appealing to the new generation.
- Usually, moms and grandmas buy toys, but in the case of Lego, Dad’s get involved making it the most popular choice among fathers.
3. L’Oreal
Sector: Conglomerate
L’oreal is the largest cosmetics and beauty company in the world. L’Oréal’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. Ladies, need the best L’Oreal products? Check out online stores like Nykaa and get the best cosmetic items at discounted prices.
- Loreal is known for it’s innovative approach. For e.g. In India, they have made sachet shampoo packets keeping in mind that majority Indians make day-to-day purchases due to economic constraints.
- Their products are not based on one international strategy but operate according to local demands.
4. PWC
Sector: Commercial Services
What makes PwC Stand out? Technical excellence with a human approach makes their customers return again and again. Their ability to put themselves in the client’s shoes and think out of the box is noteworthy.
- They are also loved because they are always up-to-date with their client’s businesses.
- Everyday courtesies and a personal touch define PwC.
5.McKinsey
Sector: Commercial Services
A global firm, which has no headquarters in the traditional sense, McKinsey is focused on having a positive impact on the client. Their competitive edge helps them survive and serve clients in whatever capacity possible.
- McKinsey’s alumni become top executives at the world’s largest corporations which proves the brand’s power.
- For every client engagement, whether big or small, they assemble the best team with the appropriate expertise and experience.
6. Nike
Sector: Apparel
Nike’s capacity to innovate, supreme quality and strong customer relationship make it one of the most preferred brands for sports apparel. What makes Nike stand out from its competitors?
- Nike divides its store by sport. So, customers are surrounded by Nike’s vision of a particular sport and all of the products it sells to make that vision a reality. This idea to develop a distinctive identity for each sport makes it effective.
- Nike’s strong distribution chain makes them reach out to the most remote customer.
7. Johnson’s
Sector: Consumer Products
Johnson and Johnson is the first name that comes to mind when you think of a powerful baby’s needs brand! The company doesn’t seek media attention but what it lacks in publicity, it makes up in strategy.
- Johnson and Johnson’s diversification within a single industry, and being industry leaders is a fascinating case to study.
- They make use of expertise in-house rather than going out and finding somebody for solutions which contribute to the company’s success.
8. Coca Cola
Sector: Soft Drinks
Do you know, Coca Cola is the most recognized brand in the world? They make their customers believe they are a cultural phenomenon and follow different processes in different countries, thereby standing out in the crowd.
- A significant part of Coca-Cola’s success is its emphasis on brand over the product. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle.
- They have analysed market needs and always exceeded customers’ expectations.
9. NBC
Sector: Media
This powerful media house is the oldest broadcast network in the US. NBC continues to build on its legacy of quality motion picture production and distribution, location-based entertainment, and radio and television production and broadcasting.
10. Google
Sector: Technology
The most loved tech company in the world. We aren’t surprised it’s up there in the Top 10.
Each time you expect something from Google, it bowls a Googly and comes up with something unexpected. That innovation is loved by all its loyal users. A personal favourite, the Google Doodle, which wishes you a Happy Birthday, goes a long way into personalizing your experience.
A big thumbs up for sure!
This is the list of the top ten brands of 2016 in the world. Let’s wait for the ratings next year and in the meantime, enjoy these brands like never before.